After celebrating five years in business, Mzuri Design knew the time had come for a complete overhaul of their website www.mzuridesign.co.uk. Operating from their offices in Liphook, the team look after the design, marketing and website needs of local sole traders and small businesses through to international organisations and charities. Their new and improved website features some of the functionality that businesses should be focusing on in the current climate to ensure their online investment is performing. 

1                     Changing content; through a bespoke content management system, allowing all of the team to update the site on a regular basis.

1                     A blog; as well as being a useful information resource and insight into your company for prospective and current clients, with the latest changes from Google, real time updates on your site through social media applications such as blogs, Twitter and Linked In are more important than ever to keep your site as high up the search results as possible.

2                     Simple, easy to use navigation; making your site easy to use, keeps visitors on the site for longer, increasing the chance of conversion to a potential client.

3                     An extensive portfolio; by showcasing work in a clear format this gives your users ideas, building trust and inspiring potential customers.

4                     Detailing Services; do your clients know everything you do?  Whilst in advertising the mantra is less is more, on your website is where you should be telling people what you do and how you do it.

5                     Contact details; by having them clearly visible on every page as well as on the contact page, potential clients can call you whilst still being on the page they want to talk to you about.  Don’t hide your contact details away, some people prefer to talk to you!

6                     Integrated email marketing; anyone signing up to receive email updates from Mzuri Design’s website are automatically added to their online email marketing system database. With a whole host of reporting, segmentation options and auto responders, this adds another dimension to their online strategy.

Of course every business is different and  therefore the  objectives for websites can vary enormously; integrated databases, ecommerce functionality, secure log-in areas, the list is endless.  So why not take up Mzuri Design’s offer of a free website review and see what they recommend for you, call them on 01428 722990 or email kate@mzuridesign.co.uk.  Your website is one of the most important marketing tools you have, are you sure your site is working to its full potential?